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Privacy Policy

Privacy Policy

1. General Information

This Privacy Policy explains how personal data is collected, processed, and used when visiting or shopping on HTMP (the “Website”). The protection of your personal data is of great importance, and we comply with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

2. Data Controller

HTMP Clothing
Louis Marvin Hertrampf
Dachauerstraße 90, 3rd Floor
80335 Munich, Germany
Email: louis.hertrampfconrad@htmp.store

3. Collected Personal Data

When using this Website, the following personal data may be collected:

3.1 Data You Provide to Us

  • Name, address, and contact details (email, phone number) when placing an order
  • Payment information (processed securely by third-party payment providers)
  • Messages via the contact form or email

3.2 Data Collected Automatically

  • IP address, device type, and browser information
  • Website usage data through cookies and analytics tools (Google Analytics, Meta Pixel, etc.)
  • Shopify system logs (for security and fraud prevention)

4. Purpose of Data Processing

We process your personal data for the following purposes:

  • Order processing: To fulfill and ship your orders
  • Customer support: To respond to inquiries and provide assistance
  • Marketing & Analytics: To improve our services, send personalized offers (if consented), and analyze website traffic
  • Legal obligations: To comply with tax and commercial regulations

5. Legal Basis for Processing

We process personal data based on:

  • Art. 6 (1) lit. b GDPR – Necessary for contract fulfillment (e.g., order processing)
  • Art. 6 (1) lit. a GDPR – Consent for marketing and cookies (if applicable)
  • Art. 6 (1) lit. c GDPR – Legal obligations (e.g., tax laws)
  • Art. 6 (1) lit. f GDPR – Legitimate interests (fraud prevention, improving our website)

6. Data Sharing & Third Parties

We may share your data with:

  • Payment providers (e.g., PayPal, Klarna, Stripe) to process transactions
  • Shipping companies (e.g., DHL, UPS) for order fulfillment
  • Marketing & Analytics services (e.g., Google Analytics, Meta Pixel) if consented
  • Legal authorities if required by law

All third-party services comply with GDPR and use the data only for the agreed purposes.

7. Cookies & Tracking Technologies

We use cookies and similar tracking technologies for:

  • Essential website functions (e.g., shopping cart, login)
  • Analytics (e.g., visitor statistics, user behavior)
  • Marketing (e.g., personalized ads on Meta and Google)

You can manage your cookie preferences through the cookie banner when visiting our Website.

8. Data Storage & Retention

  • Orders & invoices: Stored for up to 10 years due to legal obligations
  • Marketing data: Stored until consent is withdrawn
  • Analytics data: Retention depends on third-party services (usually 14-50 months)

9. Your Rights

You have the following rights regarding your personal data:

  • Right of access (Art. 15 GDPR) – Request a copy of your stored data
  • Right to rectification (Art. 16 GDPR) – Correct inaccurate data
  • Right to erasure (Art. 17 GDPR) – Request data deletion (unless legal obligations prevent it)
  • Right to restrict processing (Art. 18 GDPR)
  • Right to data portability (Art. 20 GDPR) – Receive data in a structured format
  • Right to object (Art. 21 GDPR) – Opt-out of certain processing activities
  • Right to withdraw consent (Art. 7 GDPR) – Withdraw marketing consent anytime

To exercise your rights, contact us at louis.hertrampfconrad@htmp.store

10. Data Security

We implement technical and organizational measures to protect your data from unauthorized access, loss, or misuse. Payment data is processed securely through SSL encryption and trusted third-party providers.

11. Changes to This Privacy Policy

This Privacy Policy may be updated periodically. The latest version will always be available on this page.

Last updated: 27.02.2025